The Single Most Important Asset In Your Business


Businesses can only succeed if you have the right people in the right places

Let’s analyse 

If a business has a structure but the wrong people are placed into that structure then its going to fail, that’s inevitable.  Also, if you are paying someone a high salary and the output from that role is low then you also have money wastage, and taking into account most middle management roles are around 65,000 now and generally half of a company’s workforce stagnate within 2 to 4 years due to poor leadership. So, for sake of argument you have a middle management tier of around 15 and half of those are under performing then you will haemorrhage around 487,500 a year for what we call dead wood. Then you have the knock-on effect of zero progressing and internal negative energy.

Can you imagine if all of your focus went into helping your team achieve set objectives and show continual support as they learn to connect as a group and work closely together, you are going to have a team that will be willing to go that extra mile every day and you will begin to see people that believe they are part of the business.

People are assets and we must invest in them in order for a business to grow

One of the most critical aspects of growing any business is employing the right people. Get it right and your business’s growth trajectory is likely to continue or accelerate. Get it wrong and your tentative step forward might lead to the proverbial three steps back. It’s costly, stressful and time-consuming to manage the consequences of a wrong hire.

Building a high-performing team is one of the most rewarding and tangible measures of success; it creates a win-win environment which drives the growth of individuals and the company. Although recruitment can be time consuming, it is the best time investment you can make. If you hire the right people, most other things tend to take care of themselves

A New Era Demands Smarter Thinking 

There is a whole new set of macroeconomic factors driving the need to focus on people. We are in the midst of a new industrial revolution, where rapid digitisation and evolving technologies are fusing with demographic shifts, lower barriers to entry, evolving business models and consumer expectations, all producing an ever-accelerating rate of change. With this change comes a reduction in the time it takes a business to rise or fall, and therefore a need for a more productive, agile and high-performing workforce.

We live in a time now where people have to be able to diversify, think outside of the box, make smart decisions because customers expectations have changed due to competition. So it’s imperative you have the right people structured into the right roles, so the foundations of the business can support the ever-changing environment we now live in.


The Internal Eyes of Your Business


How to understand if your business is performing and on track to achieve annual objectives

Implementing KPIs

Key Performance Indicators (KPIs) play an important role in any business that values information and measuring progress.

KPIs can be used to track the performance and achievements of individuals, small teams, larger departments and the organisation as a whole. However, setting effective KPIs involves more than just laying down goals for the future and crossing your fingers.

First things first – your requirements!

– Why do I need a performance measurement system?
– What benefits do I expect from implementing this system?
– What is the impact on my organisation?
– Will the organization be willing to change behavior if needed?
– Will I commit to the process even though information produced by the system is negative?

To answer these questions, we need to know what we are looking for

Measure – measure is the simple verbal expression of what you are. Be as expressive as you can with your measures. In this example, we see “number of new customers” – that’s fine. There’s nothing wrong with it, but it can be advanced to be more expressive. A more descriptive measure would be “number of new customers this year” or “number of new customers for a certain product or a certain service”. So let’s call this “number of new customers this year.” 

Target – target is the numeric value that we want to achieve. The target needs to be apples-to-apples when a goal date is set or the due date is set. We want to achieve a thousand new customers by the end of the year, so the due date and the target work hand-in-hand. Measuring the target needs to work together. So it’s a number, so this is a number. This is a percentage, this is the percentage. 

Data source – where is it coming from? Be clear about what the source is. Most organizations have all sorts of data sources and fragmented systems. Make sure you identify where this data is coming and you’ll save a lot of time. 

Frequency – how often are you going to be reporting on this KPI? Ideally, you’re running monthly strategy reviews to report on the progress of your plan, in which case we’d like to see monthly KPIs. So you’ve got to be able to pull the data monthly to make that happen. That’s not always possible, but try to get there. Some organizations have some that are weekly and others that are daily. Monthly is a good place to start.


I feel one of the most important areas of the business, if you want to review performance is to fully understand the KPIs. Know where to collect the data and understand the monitoring process. If you set the KPIs correctly within the business, you will be able to successfully monitor performance against set objectives.

Everyone is in business to make money but how do you know you are on track to achieve XY turnover for the year, well strategically placed KPIs will do that for you so do not overlook this management tool if you are trying to grow a business and make it successful

By – Robert J Burrus